Clik here to view.
The 3 Biggest Mistakes Online Retailers Make Today
There’s still a lot to be learned about optimizing and improving your online store. The three biggest opportunities for improvement that are generally overlooked include: Duplicating Product...
View ArticleClik here to view.
5 Ways to Provide Killer Customer Support
It’s old news by now that shoppers go online for the convenience. Making information difficult or time-consuming to find is a sure way to lose customers quickly; shopper uncertainty kills conversion...
View ArticleClik here to view.
Using the Goal-Directed Design Process to Improve Customer Experience
Customer experience is paramount in today’s online marketplace. Because online shoppers have limitless product options and the ability to compare items instantaneously, it’s not enough to make a flashy...
View ArticleClik here to view.
Shopping Cart Abandonment: 11 Reasons Why It Happens and How to Fix Them
According to an analysis of 29 case studies conducted by the Baymard Institute, the average rate of shopping cart abandonment amongst major retailers is 68.07%. This means that over half of your...
View ArticleClik here to view.
How to Ensure Simplicity in Your Customer Experience
While shopping, consumers are intuitively aware of their constraints that limit them. Simplicity for shoppers is the inverse of all of these constraints, extending to all aspects in the purchase...
View ArticleClik here to view.
Make your Product Page Content Compelling Enough to Sell
To buy or not to buy? That is the question (that anyone who makes it to your product page will eventually ask). There are many factors that go into the decision making process, such as images, trust,...
View ArticleClik here to view.
6 Ways to Create a Personalized Experience on your Website
This comes as no surprise, but consumers want a more personalized web experience. Of course, you have to do it correctly. A study by Accenture found that nearly 60% of consumers want real-time...
View ArticleClik here to view.
How to Delight Online Customers. 7 Crazy Strategies
We all know the importance of giving customers an excellent experience, but finding creative and personal ways to do that is often a daunting task. If you are looking for strategic ways to delight your...
View ArticleClik here to view.
How to Create a “Buy Now!” Mindset
We all love instant gratification. Line people up and ask them if they’d rather have $100 today or $200 next year and they’d take the $100 almost everytime. Similarly, a conversion now (on the present...
View ArticleClik here to view.
Are you Overwhelming your Customers?
In 2015, some online customer experiences are in a sorry state. A study by Harris Interactive/RightNow found that 86% of customers quit doing business with a company because of bad customer...
View ArticleClik here to view.
5 Brands that are Dominating with their Online Presence
One of the best ways to dominate with your brand’s online presence is by having a seamless website that makes the buying process easy as can be for your shoppers. With so many pet peeves that online...
View ArticleClik here to view.
6 Proven Strategies to Increase Average Order Value
As an ecommerce expert, you’re always looking for ways to drive sales, increase customer retention, and optimize your ecommerce site for conversions. But are you working to increase your average order...
View ArticleClik here to view.
The Importance of an Omni-Channel Customer Experience
Quick! How many internet-capable devices are there within 6 feet of you? I’d guess there’s more than one. As technology advances, it becomes embedded in our culture in different ways. For example, 5...
View ArticleClik here to view.
Carry your Customer Experience to Mobile
This is the year of mobile, right? Wrong – that was 5 years ago! Mobile usage has been steadily increasing, and we have now surpassed the mobile tipping point. If you’re still struggling with your...
View ArticleClik here to view.
Is your eCommerce Strategy Holiday Ready?
For some, holiday shopping season is right around the corner–but for many, it’s already in full swing. In fact, the National Retail Federation reported that in 2014, the average holiday shopper had...
View ArticleClik here to view.
What Amazon’s Same-Day Delivery Means for eCommerce
In October Amazon announced it would begin offering Prime members in 16 different metro areas the opportunity to get same-day delivery. What’s more, is they also launched Prime Now, which guarantees...
View ArticleClik here to view.
Multichannel vs Omnichannel Marketing
The marketing world loves its jargon, and often, people who don’t spend life on their tiptoes get confused by some of it. For example, it’s amazing still how many people are confused by the difference...
View ArticleClik here to view.
How to Create Urgency on your eCommerce Site
When someone shops online, they often click around between sites. They’re trying to assess which site offers the right products, the best deals, and has the most trustworthy service. But as an...
View Article