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How to Create a “Buy Now!” Mindset
We all love instant gratification. Line people up and ask them if they’d rather have $100 today or $200 next year and they’d take the $100 almost everytime. Similarly, a conversion now (on the present...
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Are you Overwhelming your Customers?
In 2015, some online customer experiences are in a sorry state. A study by Harris Interactive/RightNow found that 86% of customers quit doing business with a company because of bad customer...
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5 Brands that are Dominating with their Online Presence
One of the best ways to dominate with your brand’s online presence is by having a seamless website that makes the buying process easy as can be for your shoppers. With so many pet peeves that online...
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6 Proven Strategies to Increase Average Order Value
As an ecommerce expert, you’re always looking for ways to drive sales, increase customer retention, and optimize your ecommerce site for conversions. But are you working to increase your average order...
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The Importance of an Omni-Channel Customer Experience
Quick! How many internet-capable devices are there within 6 feet of you? I’d guess there’s more than one. As technology advances, it becomes embedded in our culture in different ways. For example, 5...
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Carry your Customer Experience to Mobile
This is the year of mobile, right? Wrong – that was 5 years ago! Mobile usage has been steadily increasing, and we have now surpassed the mobile tipping point. If you’re still struggling with your...
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Is your eCommerce Strategy Holiday Ready?
For some, holiday shopping season is right around the corner–but for many, it’s already in full swing. In fact, the National Retail Federation reported that in 2014, the average holiday shopper had...
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What Amazon’s Same-Day Delivery Means for eCommerce
In October Amazon announced it would begin offering Prime members in 16 different metro areas the opportunity to get same-day delivery. What’s more, is they also launched Prime Now, which guarantees...
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Multichannel vs Omnichannel Marketing
The marketing world loves its jargon, and often, people who don’t spend life on their tiptoes get confused by some of it. For example, it’s amazing still how many people are confused by the difference...
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How to Create Urgency on your eCommerce Site
When someone shops online, they often click around between sites. They’re trying to assess which site offers the right products, the best deals, and has the most trustworthy service. But as an...
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